There's a coffee shop near me that I spend a lot of money in.
The walls need a repaint, their socials look like a millennial has just learned how to select more than one photo for a grid upload, and the chairs don't quite fit under the tables properly. This place is thriving- the tables are often full and there is a constant stream of people coming in for takeout coffee throughout the day. Whilst I'm assured the coffee is delicious (I wouldn’t know- I'm a tea drinker), that’s not the secret ingredient- it is the energy.
The owner is a guy called Greg. He's 35, and he's obsessed with making good-for-the planet coffee. I'm desperate to help Greg get his coffee into the hands of more people, and I would do anything to make sure his shop stays open forever.
The thing is, yesterday- when I was in my normal work-from-cafe vibe and having a chat- I couldn't help but start giving him a pep talk. I went into detail on what his data could do for him, explained that there's a margin to be made on coworking spaces, and that my incredibly smart comms friend could do his socials. It took me a whole five minutes until I heard myself, in a small coffee shop in rural Kent, saying:
"Greg, the thing is, until you can clearly articulate your vision, it's not going to happen- no one gets on a train when they aren't sure of the destination."
The problem with this? Other than me being an obnoxious over-talker, that is? He didn't ask for my help.
How often do we work with people where we think they need help? Or, if not help- at least a push in the right direction?
Here are my five tips on giving someone help, when they don't necessarily need it.