Greetings, managers!

I'm a team coach and full-time cheerleader, whose role is to make sure everyone is thriving at work. I've run management courses which have coached well over a hundred people through both the good times, and the bad.

My mission? Rid the world of terrible managers.

Let's work together

A unique blend of experience

I bring together the best of both worlds: startup agility and big business expertise.

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Startup leadership

I've had to learn the importance of good management quicker than most. At 25, I was leading a team of 20 people. I've helped a startup grow from one employee to over twenty. I've lived the real experience of moving from 'family', to high-performing 'sports team'.

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Big business training

I have all the skills of a fully-trained marketing manager in the biggest of big businesses, including Accenture, P&G, and Amazon. This killer combination gives me a unique perspective on what works at scale.

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Proven results

I've personally managed teams of up to 30 and now thrive on teaching others to do the same. If you've got a management problem, I've either seen it before or I'll help you get to the answer—guaranteed!

Why do I care?

They say you join a job and leave a manager—and I've left several. At that age of 13, I worked for a woman who ran the tea room I worked in. She used to take a huge share of the tips (which were only about £1.85 each), and made me cry more than once because I put a teeny bit too much coffee in a mug.

No one sets out to be a bad manager, and in startups, everyone thinks they're creating the best culture—and honestly, most are doing their best. What I enjoy doing is taking people who are keen and ready to learn from cosy to high-performing.

Whether that's through a workshop, speaking event, or coaching founders one-to-one, the benefit comes from knowing I've made all the mistakes before, and I can answer any people management question you have.

"Desperately reading management books did not prepare me for the real-life humans that looked at me expectantly every day."

My approach

🎯 Real-world solutions

No theoretical frameworks here. I focus on practical, implementable strategies that work in the messy reality of business.

🤝 Human-first thinking

People aren't resources to be managed—they're humans to be understood, supported, and empowered to do their best work.

💡 Learn from mistakes

I've made every management mistake in the book, so you don't have to. Let's fast-track your leadership journey.

🚀 From cosy to high-performing

I help teams maintain their culture and connection while scaling performance and achieving ambitious goals.

Ready to make people the easiest part of your business?

Let's talk about how we can transform your leadership and team dynamics.

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